Simple prompts go a long way in raising awareness of your new feature.
When introducing a new feature to users who are already familiar with the product, a positive user engagement experience is crucial. These users:
- Know the basics, and don't want their workflow interrupted without good reason
- Want actionable, relevant information about new possibilities and updates to features they use often
- Don't want to be sold to, unless an offering is clearly tailored to their needs
A New Feature is Enabled or Available
Experienced users don't want unnecessary interruptions. They appreciate enhancements to features they use often, and like to be the first to know about new features, as long as the information is helpful and relevant.
- Use a feature popover to highlight a new feature that the user isn't already taking advantage of but would benefit from.
- If the feature requires more than one step, use a walkthrough or docked assistant to guide users through the new feature and how it can help them.
User Isn't Taking Advantage of a Valuable Feature
Sometimes your users aren't using your application to its full potential. To let them know when they're not following best practices or taking advantage of beneficial features, offer tips and guidance focused on saving time and increasing productivity.